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The second choice of the logo is bolder and based on the diagonal lines from a W and the curve from a S. Kathleen and Melissa liked this logo as it reminded them of a fingerprint.
They were keen to create a brand that was still recognisable but could still change for different uses whether it was in print or on social media so I experimented with different ratios of the lines and curves and different colours. Again based on the bronze, I created a warm, mediterranean inspired colour palette.
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