Service Infographic Process

Here is a little behind the scenes of the Illustrator file for a graphic being used on a refresh of the Huemor site (hopefully coming soon).

Multiple versions were created in order to find the proper balance of type we were looking for. A big challenge was creating a comfortable spiral with the type and avoiding any tight grouping while also keeping in mind how the lines would flow when animated.

There are a few iterations that seemed like they would work…until I actually saw them.

Check out the attachment for more detail