Philanthropy Ads

About a month ago I was tasked with coming up with creative for the philanthropy awards of JBJ. After a lot of research I decided to have a hand in a suit in the ad somehow. I drew a loooooot of hands then until this one came up. My initial idea was to have children hands reaching out, but that didn't pan out. My next idea was to have a tree progressively growing as the ads were published in the paper.

One of my recent campaigns I believe I am most proud of :)