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Conrad 01

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Meet Conrad the pelican!

He was the centerpiece around one of our branding concepts for Great Circle Coffee. Being a migratory bird, pelicans work together to fly more efficiently and improve their navigation. We were able to draw many parallels between the idea of Conrad and "Journey Together" and Great Circle's "high tide lifts all boats" philosophy. In the end we landed on a better direction but Conrad will always hold a place in our hearts.

Check out the attachment for some of my initial explorations into building out the concept. Big thanks to crew member @Noah Revoir for his awesome work developing the illustration and style of Conrad.

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