Paul George Logo

Been working on some branded, promotional materials for Paul George's non-profit organization.

Paul George's nickname is PG-13 (a combination of his initials and his number), so the mark I made tries to read as such, depending on what part you focus on (see logos by Derrick Rose and Chris Paul as similar examples)

I think everyone really liked this direction, but I'm sure it can be polished even more. I would like to see if I can use the negative space more effectively.

Attached is how the logo reads if it isn't obvious at first glance.

More by Josh Martin

View profile