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'The Brief' is Kit and Ace's online magazine, where they are able to share cultural news and stories that are relevant to the brand and their customers. One of the main goals of the site was to seamlessly integrate this content with product. To achieve this within 'The Brief', we implemented a 'Shop this look' function, where the user can add products featured in the article to their cart directly from the editorial piece. See 'The Brief' and more here. Check it out.
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