Craft Isnt Enough
At Focus Lab we have a collection of standards that we strive to live up to each day. We reference them just about every week in one way or another. They've become part of our lexicon in the office.
Just recently we felt it was necessary to add another to the group. Here it is flying proud on the wall of our main office.
It reads:
CRAFT ISN’T ENOUGH
Soft skills for the win.
We are a team of people who excel in our craft, but Focus Lab is built on more than just skillsets. Our strength is forged by a commitment to over deliver, to exceptional client experiences, and to solid personal relationships. As such, we approach each day and each opportunity with genuine empathy, patience, openness, and passion.
To see the rest of our standards check the link below:
http://focuslabllc.com/standards
Props to @Summer Teal Simpson Hitch
for her great writing on these standards.
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Looking for help with your internal Voice & Messaging? We can help you with that. We would love to hear about your needs. Email us hello@focuslabllc.com