John Howard

Competitive analysis - Layout and feature conventions

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Competitive analysis - Layout and feature conventions design users user experience process optimization competitive analysis investigation behaviour research ui ux

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Brands identified from external marketing sources and brands identified from the user lab testing lead us to several different competitors.

These we tested for established conventions, for layout, navigation, design and behaviour.

This animation should hopefully an idea of how competitor sites most commonly display their sites.

Attached is the feature comparison across the products, the study of how users use these feature was the next step.

Second go at this shot, the first was looked a right mess (well, more then this one does).

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