Nected
This was an animated logo i did, part of a branding project i did, while i was at Hyper Island in Stockholm, last year.
We developed a brand concept from positioning nected as a more honest & sincere approach to consultancy. We would tell that nected makes guidance more real & personal, while still maintaining a compettive & proffesional attitude. This would position nected from their unique selling point & internal culture. We developed a visual language which took roots in motion & moving images to connect stronger and tell the story of nected always being changable, real & alive. Like a real human being.
So what do you guys think?
If you like this, you check out more about this project on my behance page!