Litmus Kevin Mandeville

[Email] Litmus Newsletter February 2016

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[Email] Litmus Newsletter February 2016 litmus newsletter email newsletter email development email design html email email

Here was our February newsletter for Litmus. I had fun implementing a pure typography header hero for this email. We're also going to experiment with a more standardized "module" newsletter design moving forward to accommodate for the increasing amount of content we're including each month (also makes production of this email quicker). We're interested to aggregate data over time to see if more content performs better or not and how that affects CTR, etc.

Also, see if you can find the clickable easter egg in the email included for ❤️ Valentine's Day ❤️ (hint: progressively enhanced for WebKit only)

View the full email here

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