Tracy A. Toepfer

PHS Redesign

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PHS Redesign user interface patients nurses doctors health plans health care health insurance hospitals new mexico

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For the the initial redesign, PHS was positioned as THE healthcare leader in New Mexico. Each photo was carefully chosen to be regionally accurate to the landscape of New Mexico, reinforcing the concept that they understood the needs of their patients, employees, and providers. Unlike your typical hospital site, we designed PHS to communicate the unique qualities of New Mexico, with warmth and personality.

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