Tracy A. Toepfer

HDC – Initial Homepage Design Concepts

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HDC – Initial Homepage Design Concepts user interface interior design facades window coverings ceilings architects architecture

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HDC was seeking the strategic design and creation of a website that updated usability, provided inspiration, supported the sales process, and appropriately represented the HDC brand with a new website look and feel.

I worked on some initial home page design concepts exploring the relationship between the architect’s vision and the projects they create inspired by HDC products. HDC had gorgeous photography of projects created around the globe, and I wanted to create a “shell” that supported the wide range of color, style, and perspective of those images placed into the template.

Final live site:

Final Design and UX provided by Michael Gatto, @Sarah Sawtell, and Megan Schwarz

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