Juicy - Virtual Branding Idea

Hey there everyone,

I just wanted to share some assets with you that I created for an internal Project here at Egoditor. It's part of a virtual branding and basically the starting point of some creative ping pong as we speak.

It all started with several ideas for a company that produces juice, and after some (plenty of) drafts that went down the drain I landed on this script, which is based of Yellowtail. But I tweaked it quite abit because I felt some details were off in context of my approach (other than that that font is da thäng).

I wanted to create a fluent, but not fluid look of the script, which is why there are some hard edges that cause hard highlights... I also made some packaging illustrations, illucons and several texture experiments that i will share later on.

There has more thought gone into the whereabouts of this, of which you can catch some on twitch.