Green Weave is a company that makes jute (burlap) and non-woven products. The company's mission is to promote environmental sustainability through its lifestyle products.
My role was to create a brand image for them keeping in mind their goals and missions. My process involved understanding their values, creating mood boards and coming up with a creative vision that was modern, bold, and minimalistic yet highlighted the organic feel of the brand.
The logo symbolizes their two products: Jute (shown by the weave) and non-woven (shown without the weave) as the veins of the leaf. The leaf emphasizes the connection with the environment. The company is a partnership between their two founders, hence two leaves on their logo.