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We ran a short test to a few users a few weeks back. We targeted users who installed MileIQ after seeing a particular ad on Facebook and then served those users start screens in the app that matched the messaging from the original Facebook ad.
The test was a bust, it didn't work any better than our current start screen all users see, but the project itself was really fun. The design team worked on this in a mini-sprint, where each designer had roughly 4 hours to work through one concept. We each designed some proof-of-concept work, discussed as a group and then put a couple ideas into production.
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