Jonathan Williams

Intel Processor Metaphors

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Intel Processor Metaphors i7 i5 i3 dance processor metaphors mobile intel

Modern Climate asked me to illustrate Intel's Core processing power with a series of metaphors on seven themes: dance moves, mythical beings, soccer moves, dogs, yoga poses, future beings and types of music. Commissioned for Intel's mobile home page but (alas) cancelled mid-project due to a change of direction, each theme featured three metaphors demonstrating the difference in power between i3, i5 and i7 processors. The finished artworks use Intel's color palette and translate easily to a small screen.

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