Taavi Branding Concepts

We worked with zero day threat intelligence firm, Exodus Intelligence, to create a consumer facing product that allows customers to purchase a la carte zero day reports. Given that Exodus is very well known within in the cyber security space, and we had worked with them previously, we were well positioned to quickly to get our hands dirty. We started by talking with users to understand the consumer that the product would address. We were able to integrate brand research with user research and started to ideate around what we wanted the brand voice to project.

In the attachments you’ll find the final brand concepts and attributes that we came up with.

We ended up moving forward with TAAVI (Tailored Alerts + Actionable Vulnerability Intelligence).