Valley: Hymns for Travelers

Elise Erikson Barrett is a local musician in Indianapolis. She was preparing to record her second album—a collection of hymns with an acoustic, front porch sound—and approached me to design a visual identity for the album.

She needed a design to evoke a sincere, approachable, trustworthy message or, “space,” appropriate for “the kind of songs that accompany you through your daily life,” for an audience of mothers in their 30s and 40s, and those who have experienced hardship and difficult circumstances in life.

Read the full case study >>

Posted on May 28, 2016

More by Ben Flack

View profile