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I took up the upliftment of this historical organisation of our nation, which is on the brink of a closure. I have grown up watching their products on my grand fathers and fathers wrist and saw how time flew by.
I sincerely believe they need a revival from both design and marketing to gather themselves up and keep that rich legacy alive. Thinking of the families of the thousands of artists who worked generations after another to build a range of products since 1961, probably one of the few Indian companies post independence which helped the nation build towards where we are today. It's sad that they would be shutting down soon and I hope something is done from government's end under Make In India policy.

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