Allegra Native Promotion

zulily ran a native promo with Allegra in spring 2016.

One challenge for this promotion was the multiple offers we needed to display – a sweepstakes to win a year of flowers, a coupon for the product, and the brand exposure that was a large part of the paid placement.

One way to combine these elements was graphically; though Allegra didn't have assets to support these multiple pieces. Luckily we have a great photography studio, photographers, and stylists (one of my favorite things about zulily) and we shot the image of the tulips, Allegra boxes, and coupon in house.

I stopped by Pike Place Market in the morning to buy some fresh tulips, grabbed a few boxes of Allegra from a local pharmacy, made some fake coupons and got shots in the studio that afternoon.

Allegra also originally wanted to use a video was a very produced commercial, but we know native content works much better (and is way more interesting and shareable) so we pushed back and got this super cute video!