Alternate Austin Don't Rush Concept (unused)

An unused logo concept for the Austin Don't Rush campaign where the city was encouraged not to drive on May 11th in order to reduce rush hour traffic. Austin takes things slow and wants to remain a stress-free, chill, weird city.

Tried to develop some custom type that felt very "Go with the flow-y" and kinda funky. Made a lil armadillo icon too because armadillos are chill AF.