Think Craft Code - Logo V2

3 Responses

  1. Matt Ward Matt Ward

    Here is my rebound shot of a collaborative design that I am doing with Andrew Houle. It's the logo for our new online design magazine. See his original post for more details.

    I took Andrew's concept of the HTML tag and pencil and pushed the metaphors a bit further. We really want to focus on web design as a craft, so I thought it would be interesting to use the image of a square ruler to pull that out, and combining them with the angled brackets just made sense.

    I also tweaked the pencil for more elegance, and tightened the spacing. This way, it recalls the HTML syntax, without having to actually mirror it exactly in terms of spacing and alignment.

    Its back in Andrew's court now, and I think he'll be doing some more work on the typography.

    over 2 years ago

  2. We didn't shoot version 3 of this logo, but here is the fourth iteration, which has changes made by Andrew and myself.

    Andrew did a really great job at simplifying the mark. It's much simpler and cleaner now. I put a good couple of hours into working on customizing the type. Started with Fontin Sans and gave it a bit more of a slab serif feel.


    over 2 years ago

  3. Stephan Rosger Stephan Rosger

    Great progress in fleshing that one out to what we see here

    over 1 year ago

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