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My client is exhibiting at a number of trade shows in Europe. The brief was to produce a rollup banner, and to highlight, in multiple languages, that their brand name (abscent) is based on the absence of odour. Here is the final result. Using a dictionary as inspiration, the name is a noun, and means "without" and "odour", and is listed in different languages (English, German, Spanish, Czech, French, Italian, and Polish).