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Over the past few weeks I've been working on this logo for a Start-up based in San Francisco. Atdaa is a crowd-sourced travel guide for Istanbul.
The keywords for this logo were:
Another important part of this logo is to make sure it's future-proof. We made sure that the A as unique enough to be used alone as an Icon for an App if needed in the future. This was a big challenge making sure the A was separate but not looking detached and so I combated this by carrying line of the a across the 'T'
I will have more detail on the process coming soon once I launch my website, where you will be able to follow my thoughts through all the projects I have completed.
Let me know what you think...