Joe Sutton

Atdaa - Final Logotype

  • Save
Atdaa - Final Logotype word mark custom lettering custom type logo design hand lettering process lettering branding typography logo logotype

1 Attachment

Over the past few weeks I've been working on this logo for a Start-up based in San Francisco. Atdaa is a crowd-sourced travel guide for Istanbul.

The keywords for this logo were:
- Joyful
- Outgoing
- Authentic
- Simple

Another important part of this logo is to make sure it's future-proof. We made sure that the A as unique enough to be used alone as an Icon for an App if needed in the future. This was a big challenge making sure the A was separate but not looking detached and so I combated this by carrying line of the a across the 'T'

I will have more detail on the process coming soon once I launch my website, where you will be able to follow my thoughts through all the projects I have completed.

Let me know what you think...

keyboard shortcuts: L or F like