Spiceworks wanted to alert researchers in the tech market about our new research product offerings—and what better way than food? We repurposed a food-themed online playbook called “6 Ingredients for Healthier B2B Research” into actual recipe cards. Those recipe cards, a customized tote bag, and artisan snacks (courtesy of Mouth!) were packaged together and shipped off to a carefully selected group of researchers. The idea was to combine our tips for healthy research with delicious, healthy snacks in order create buzz among our target audience.
Special thanks to Jessie Rump who came up with this awesome way to reach out to our tech marketers.
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