treetech - 1H Branding

Company –
treetech

Task –
I had one hour to produce a brand mark for a real or made-up company. I used a random name generator to come up with the name "treetech". From there I quickly sketched out ideas and then started to wade through ideas that worked / didn't work. Eventually I landed on this idea and then pushed it even further to come up with the final product.

What is "treetech"? –
treetech is a tech startup with a green initiative to bring trees and plants to urban areas where trees and other plants are otherwise absent. Throught technology, they can provide specialized information to communities to help further the growth of gardens, trees and other plants throughout the community.