Alexa Wright

musicto Logo

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musicto Logo logo logomark brandon grotesque branding logo design illustration

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This is a logo symbol I designed for musicto to represent the brand on their album covers.


For people who have to address a specific task or challenge and are looking for music to help, musicto publishes albums designed to create the optimal sonic environment.

Flow, aka "the zone", is a mental state in which a person is completely immersed in energized focus. musicto allows its listeners achieve this state by creating the optimal sonic environment.

For this logo, I explored the use of enso symbol to reflect this state. In Zen Buddhism, an enso is a circle that is hand-drawn in one or two uninhibited brush strokes to express a moment when the mind is free to let the body create. The enso symbolizes absolute enlightenment, strength, elegance, the universe, and the void. I placed the universal symbol for "play" within the enso circle to give it a musical context and bring a lively, directional energy to the symbol.

(albums cover art not by me) :)


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