Traveltrust Logo

Fable&Co. were approached by San Diego’s leading travel management company, Traveltrust. The brief was to strategically rebrand this established business to enable & support their growth in a global market.
The new abstract logo (inspired by Traveltrust’s original compass icon) takes the four cardinal directions & places them in an upward, forward moving direction. We retained the client’s recognisable brand purple & complemented it with a fresh blue, & stylish grey. The new identity utilises cut out images & custom icons which add personality & helps to portray Traveltrust’s services in a more visually engaging & inspiring manner.
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