I'm really happy to share the first logo that I created with Steadfast. The client is a local property care startup called Grounds to Gable. They wanted a mark that was strong, but also had a sentimental/inviting charm that would help appeal to a diverse clientele. Right off the bat they knew they wanted more than a simple icon mark, so we went to the drawing board looking for ways to visually and pictorially show what they did and who they were.

We started this project with color in mind, and then created a simple line style icon to be used in situations where the full color logo wouldn’t work. We also created a fun pattern (which you can see in the shot) made of tools commonly used in their trade. These icons will be more prominently featured on the business cards and other ancillary brand pieces.

Created with the Steadfast team

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