Joyce Pang Vargas

North Point Associates

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North Point Associates

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Web design and branding for North Point Associates (NPA), a company specializing in providing comprehensive original research for political and issue campaigns as well as corporations.

This was an interesting brand identity to create because the client did not want the brand to convey much, due to the confidential nature of his work. As a result, I created a simple design that reflected the idea of finding a single leaf in a forest, a metaphor of NPA's expertise.

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