Branding | Menu design | Bubble tea cafe

The Request: Develop a comprehensive brand identity, including logo and packaging design.

The Decision: The logo design draws inspiration from the concept of flowing bubble tea, incorporating splashes that seamlessly transition into the brand name. A custom modern grotesque typeface was createdto embody the dynamic essence of these splashes. The letters flow into one another, evoking the image of a fresh, pouring beverage that immediately captures attention on the brand's signature product.

Building on this concept, I crafted abstract patterns that elegantly reflect the shapes of the letters in the logo, mirroring the textural qualities of the drink itself. The patterns will be seamlessly integrated throughout the brand identity, enhancing the connection between the brand and its product. This sophisticated brand identity is designed to resonate deeply with customers, creating a memorable experience that fosters lasting impressions and encourages brand loyalty.

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Graphic designer | Angelika Domanova