Logo and branding for a streetwear brand

Visual Style:

• Retro-modern with a Y2K-meets-futurism flair

• Bold, oversized typography

• High contrast palettes with a deep purple base and electric highlights (red, yellow, cream)

• Stylized character illustrations that feel like fashion-forward avatars from a graphic novel

Tone:

• Playful, confident, rebellious with a sense of chill

• Urban and expressive — unbothered, unapologetic

• Subcultural but inclusive — skatepark meets art gallery

Target Audience

• Age: 16–28

• Culture: Gen Z/young millennials into street culture, sneakers, music, anime, and visual trends

• Values: Individuality, freedom, boldness, and expression through fashion

• Where they live: On TikTok, Instagram, in pop-ups and underground creative spaces