Niche Mates website design & development

We’re excited to share this case!

For this project, we created a calm yet vibrant website for our client, using a light mint and blue palette, bold typography, and naive-style illustrations.

The work started with developing several visual concepts — around three directions were explored before choosing the final one. We crafted a full set of custom illustrations to match the brand’s voice, keeping the tone friendly and light.

After selecting the final visual style, we moved on to detailed wireframes, carefully thinking through the structure and user flow. Once the UX was in place, we designed all key pages in high-fidelity UI.

The final website was built using no-code tools, allowing for faster delivery without compromising on quality.

Even though the site feels simple and airy, a lot of effort went into refining the content, polishing the texts, and structuring the information in a way that feels natural and intuitive for users.

We’re really happy with the result — and even happier that the client is too!

Want a website like this for your brand? Let’s make it happen!