NCAA March Madness Logo

This is a project that came together fairly quickly and is now arguably my most visible work. The assignment was to create a logo that prominently featured "March Madness" in order for the NCAA to create a more uniform brand message for their annual men's basketball tournament. Creating something that would immediately stand out and be easily translated across all media was key. The small notches below and to the right of the "S" were eventually removed to create a cleaner containing shape.