Sam Daugherty

Litmus Project

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The Litmus Project was part of a campaign I worked on through the American Chemical Society. They wanted to reach out to chemists and chemistry students to celebrate what motivates them to be their best.

It was the first campaign of its kind that we've done here, and so far has been a huge success. I developed the entire landing page, start to finish. I wasn't able to post it up for review before launch, because of client concerns.

So, if I were to do this kind of thing again (because I know they'll want me to), what should I do differently? What would you suggest I change or edit? What do you like, or not like about it?

Check out the full project here: and feel free to share your story while you're there!

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