Frozen Bliss X Season of Victory

Season of Victory creates a bold & playful identity for an ice cream revolution!

Season of Victory crafted a dynamic illustrated identity kit for Frozen Bliss Creamery, an Atlanta-based ice cream start-up blending premium frozen treats with a spirit of hospitality. From packaging to food truck design, this vibrant visual system infuses the brand with joy, energy, and a personal touch.

Inspired by founder Jasma’s journey - from her military background to her deep-rooted love for community - the illustrations, logos, and patterns create a flexible, scalable identity that will evolve as the business grows.

With bold lettering, playful motifs, and a feel-good aesthetic, this commission sets the stage for an unforgettable ice cream experience.