BlastUP — Branding. Outdoor Campaign
About the Project
As part of Blastup’s rebrand, we brought their vibrant new identity to life in the real world through a bold, personality-packed outdoor campaign. Known for supercharging social media growth, Blastup helps creators and brands go from zero to viral in no time. Our goal was to echo that promise across streets, stations, and screens by pairing playful messaging with a standout visual language that speaks directly to digital natives. From high-impact billboards to snappy animated spots, every execution reinforces the idea that with Blastup, your audience is just a few clicks away.
About the Shot
This campaign captures the energy of social media through hand-drawn characters, vibrant colors, and copy that feels straight out of a creator’s playbook. The static visuals feature clean, high-contrast compositions with expressive poses and minimal type, optimized for real-world clarity and recall. The video pushes this further—bringing the Blastup world into motion with punchy transitions, fluid character animations, and quick-cut storytelling that mirrors the speed of going viral. Whether you're walking past a bus stop or scrolling your feed, the campaign aims to feel human, hype, and unmistakably Blastup.
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