We are stoked to introduce the new brand system that we've designed for a popular parking app, which grew to success with a thin visual identity. The Hero type takes center stage, supporting brand pillars of Confidence, Empowerment, and Friendliness/Approachability. The user feels like the hero, and the value message communicates without being overbearing.

We created supporting design elements in the car and concentric circles to retain some brand equity and tell the parking story. Combined, this awesome client now has a full, dynamic system to introduce to the world.

Props to all the @Focus Lab team members involved on this: @Chase Turberville @Summer Teal Simpson Hitch and @William Kesling

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