Chick Bawk Fast food Branding

Enter your textPresenting to you one of my recent logo and branding design project for street food brand.The Chick Bawk logo is a clever fusion of two essential elements: a rooster and a burger, seamlessly integrated through the use of negative space. The rooster, a universally recognized symbol of freshness, energy, and boldness, represents the brand’s focus on high-quality, flavorful chicken. Its dynamic posture and fiery tail subtly hint at bold flavors, flame-grilled cooking, and a fun, energetic brand personality.The burger, cleverly carved within the rooster’s body using negative space, reinforces the dual specialty of burgers and chicken in a visually striking yet minimalistic way. This technique not only adds depth and intrigue but also ensures instant brand recognition. The flame-like crest and tail symbolize the brand’s passion for great food, evoking a sense of heat, spice, and excitement.The typography complements the logo with a bold, slightly playful, and approachable style, emphasizing Chick Bawk’s fun and quirky personality. The color palette—a rich, deep maroon background paired with a warm golden-orange—creates a strong contrast, reflecting appetite appeal, warmth, and a touch of indulgence. The combination of these elements makes the logo memorable, modern, and full of character, perfectly capturing the essence of Chick Bawk as a place for delicious, high-energy, and satisfying comfort food.