Tutoreal – Approachable Visual Identity for Online Courses & Tutorials

The Tutoreal brand identity is designed to be modern, humanistic, and effortlessly accessible, making learning feel simple, stress-free, and achievable for everyone. The visual system combines hand-drawn icons, organic marker-style fonts, and bold, no-frills design elements, creating a brand that feels engaging, personal, and intuitive.

At the heart of the identity is the circle-pencil logo, featuring hand-crafted brush strokes that reinforce the brand’s approachable and no-stress philosophy. The color palette—No. 2 pencil yellow, lead black, and crisp white—keeps the brand clean, high-contrast, and instantly recognizable in the crowded digital education space. The combination of imperfect, sketch-like details with modern typography reflects Tutoreal’s mission: to make learning feel easy, dynamic, and accessible.

From the custom hand-drawn icons to the bold, friendly typefaces, every design choice in Tutoreal’s identity is crafted to feel welcoming, straightforward, and engaging—a brand built to support learners of all levels in an intuitive and visually memorable way.

Let's Create Something Stunning Together

I thrive on new challenges and love collaborating with passionate entrepreneurs and businesses of all sizes. Whether you need a bespoke logo, full brand identity, or a fresh creative perspective, I’m here to help bring your vision to life. Let’s chat—grab a virtual coffee with me, and we’ll turn your ideas into something truly unforgettable.