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This is the first of a series of shots that show the design process from the first Style Tiles to the final design.
This Style Tile was my initial draft and visualizes the first associations I had when thinking about recreating the customer’s online presence.
Note how I gave the draft a name ("Premium") und not only a number. This gives every draft some kind of personality and shows the initial motivations behind it. Plus it’s much more personal to talk with the customer about the "Premium" design, other than simply "Desing No. 1" ...
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