Signup & Lead Discovery Experience for Clodura.ai
Overview
Clodura.ai is a B2B sales intelligence platform that helps businesses connect with decision-makers. Our goal was to create a frictionless signup process while emphasizing the platform’s value in providing verified contact details of industry leaders.
Problem Statement
Sales professionals struggle with:
🔹 Time-consuming Lead Discovery: Finding accurate contact details takes effort.
🔹 Lack of Trust in Data Accuracy: Users hesitate to rely on AI-powered lead generation.
🔹 Signup Drop-offs: Users abandon signups if they don’t see immediate value.
Our challenge was to streamline onboarding and reinforce the platform’s credibility.
User Research & Insights
We conducted: ✅ Interviews with Sales Professionals & SDRs: Understanding their pain points in lead generation. ✅ Competitive Analysis: Studied platforms like ZoomInfo, Apollo.io, and Lusha. ✅ A/B Testing: Tested different signup flows to optimize conversion.
Key Takeaways: 🔹 Users wanted a quick signup without unnecessary fields. 🔹 Seeing real contacts upfront motivated them to complete registration. 🔹 Trust elements (verified contacts, real company names) increased signups.
Design Solution
Signup Screen (Left Side)
☯ Minimalist Form: Only essential fields (First Name, Last Name, Company, Work Email).
☯ Clear Value Proposition: “Get free access to the contact details of industry leaders.”
☯ Trust & Compliance: Privacy policy link ensures transparency.
Lead Discovery Screen (Right Side)
☯ Emotional Hook: “Your ideal match is just a few clicks away.”
☯ Familiar UI: Radar-like visualization makes lead discovery engaging.
☯ Social Proof: Real contact details (e.g., Ariel Winter from Microsoft) establish credibility.