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New client logo for a company called: Abromaitis, RDN & Associates, who offer Professional Nutrition Counseling Services
Calmness & mindfulness was mentioned in the brief requirements. With this in mind the styling of the capital A started with a a fluid person style, almost Yoga form, but decided to focus on the shape as more of an organic abstract.
Over many iterations, started to form a relatively classy, stylish and clean looking mark, whilst the connectivity/reach of counselling/advice etc also hinted at.
Archer is used for the brand name, and Effra Medium for the tag-line.
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