Oscar Wilde Chocolates Packaging

Packaging concept

The Influence of Oscar Wilde is the running theme throughout the conceptual surface graphics of a chocolate packaging series. The packaging celebrates the traditional hand drawn etchings of the nineteenth century but with a modern twist. Using collage, the images depict wonderfully weird, curious and thought provoking characters. Connecting these images with a copyline generates an association with the chocolate, thus creating an interpretation of what the flavour of chocolate tastes like while also having a back story that relates to Wildes' life.

Example

The Pink Giraffe with the caption ‘Heighten your senses’ can depict the mint chocolate as being extremely flavoursome, yet back in the nineteenth century, Absinthe – an highly alcoholic beverage, gave hallucinations of pink giraffes, something that Oscar Wilde talks about during his own experience with the green substance.

Posted on Feb 22, 2016

More by Martin Lynch

View profile