I Love Detroit

"I Love Detroit" is more than a book. It is a rebranding of the city, encouraging readers to support the city and promote its great aspects. The book, features articles written by international visitors of Detroit who reported their discoveries about visiting the city for the first time.

The system also contains a hands on tour guide of the city's greatest spots featured in the book and on the web. All the spots were visited and photographed first hand by myself and another designer. This kit of parts gives Detroit a more homey air, using friendly iconography and type.