Q2Q / Brand Identity

Q2Q is an IT company with a difference. The business offers pro-active IT services to SMEs across the UK. With a plain speaking, no-jargon approach, the business has been able to attract high profile clients, such as Lyle & Scott, to its IT support, strategy and software services.

Our approach included simplifying brand elements, creating a consistency across output and improving the tone of communications.

The introduction of rounded edges and a more diverse colour palette reflect Q2Q’s approachable nature and professionalism.