BWEL
An early mark for a Fitbit-enabled medical study for weight loss in breast cancer survivors. I wanted to promote a modern and active tone that felt techy, yet approachable. It was also important for it to resonate with a feminine audience without feeling overly pink…or too much like the Komen brand.
active
branding
breast cancer
connected devices
exercise
fitbit
health
iot
logo
medical
typography
weight loss
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Posted on
Feb 10, 2016
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