Emrich Office

Undrafted IPA Can Detail

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Undrafted IPA Can Detail packaging design diamond identity design brawl super bowl broncos craft beer

We've entered day 2 of the Denver vs Carolina Design Brawl and it's neck and neck. You can vote for your favorite team and MVP on http://designbrawl.com. Here's a detail shot of my contribution: "Undrafted" which celebrates players who become starters despite going undrafted by all 32 NFL teams — "Diamonds in the Rough." The color bands on the can shoulder suggest a sweat band.

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