Bega Website Redesign
Overview: BEGA, founded in 1949, is a third-generation family-owned company specializing in fine architectural lighting solutions, known for its innovative designs and commitment to quality. As a multi-million dollar corporation, they continue to influence the architectural landscape globally.
Key Achievements
Average Session Duration: +168%
Bounce Rate: -42%
Overall Increase: +10,098%
Discovery: BEGA’s previous website was outdated and unengaging, featuring confusing navigation and a monochromatic color scheme. The redesign aimed to enhance visual appeal with color, simplify navigation, and improve content management for easier updates.
Before
UX strategy: The User Experience strategy focused on creating intuitive site navigation to enhance browsing and drive visitors deeper into the sales funnel, featuring a main CTA to the projects section and a search feature for quick access to product documentation. Simplified navigation was also implemented to help users easily browse categories and products.
Build: The design phase aimed to create a functional, modern, and engaging website that reflects BEGA's strong brand identity and industry dominance, featuring a minimalistic layout with increased imagery.
Test & Launch: After thorough testing on various devices and browsers, the website was deemed exceptional before being handed over to BEGA's team for further testing. A launch plan ensured an exciting and stress-free launch day, with additional testing conducted post-launch.
After
Closing thoughts: We delivered a fresh, easy-to-navigate website for BEGA, featuring a simple, flat, brutalist design and a robust internal platform for easy updates. This enhanced online presence now complements BEGA's pioneering architectural lighting designs, offering an improved experience for visitors.