Carhartt Reworked

This work was a partnership on the implementation of 3D product models and our Generative AI body data API. Creating the story around user as the individual, allowing them to take control back from the one size fits all economy -

'Make Yourself the Designer.'

Changing the outcome of user choices in style, fit and sizing using 3D modeling and Generative AI.

ecommerce / product design / design direction / creative strategy

View Site: https://www.carhartt.com/custombuilt